| Attributes |
| Name | Required | Request-time | Type | Description |
| lable | false | true | java.lang.String | Labels such as 'category=sport'. |
| type | true | true | java.lang.String | The type of the measurement. |
| externalUrl | false | true | java.lang.String | The url where the link refers to. Used for clickin measurements and others. |
| landCode | false | true | java.lang.String | The landcode. Asumes 'nl' if no landcode is given. |
| customerName | true | true | java.lang.String | The name of the customer that is incorporated in the measurement code. |
| siteName | true | true | java.lang.String | The name of the site that is incorporated in the measurement code. |
| prefix | false | true | java.lang.String | For type 'normal', the name of the counter can be prefixed with prefix. |
| counterName | false | true | java.lang.String | The name of the counter. The current location is taken (replacing the '/' for a '.') if no countername is given. |
| urlText | false | true | java.lang.String | The urltext, only used when a link is generated (e.g. clickin and clickout measurements). |
| nodeNumber | false | true | java.lang.String | The nodenumber of the node. It's mandatory if type is 'content'. |
| pageNumber | false | true | java.lang.String | The pagenumber for the banner. It's mandatory if type is 'banner'. |
| pagePos | false | true | java.lang.String | The pagepos for the banner. It's mandatory if type is 'banner'. |